affiniblog

Je rentre de Bruxelles où j'ai fait une présentation d'une demie heure sur l'intérêt des outils & services "web 2.0" pour les entreprises / marques. En gros : comment faire du business avec le web 2.0.

Ma présentation se résumait à présenter un business case que nous connaissons bien, la plate-forme de blogs/communautés des avocats français (www.avocats.fr).

J'ai fait beaucoup de rencontre intéressantes lors de cet événement et me suis dit qu'il fallait que j'aille plus souvent en Belgique! J'ai également senti beaucoup d'intérêt de la part des participants.

L'une d'entre-elle a d'ailleurs publié un article que je suis très heureux de partager avec vous :-)

"ThinkTomorrow or how to take me by surprise

Last week I didn't only visit Mobile Monday but also ThinkTomorrow in Diegem. At the event companies showed succesful cases of implementing 'social networking' and 'web 2.0? in their business.

-The most impressing and useful presentation to me was the one brought by the French Emeric Ernoult of Affinitiz.com. He told amongst others about a project of his with the French lawyers organisation. They wanted more visibility on the web, a better image (modern, not old school) and they wanted to be present when people have legal questions. Ermeric and his team figured out the options and concluded that French lawyers should blog to achieve their goals. After 8 months, 850 lawyers have a blog, 10.000 articles are published and 20.000 comments have been posted. Curious? The portal of 'les avocats' via this link.

The quote of the day came from Emeric as well: You want people to create value for your brand, first find how to create value for them."

Le 5 juin prochain je ferai une présentation à "ThinkTomorrow ", un événement organisé par An De Jonghe à Bruxelles. Pour en savoir plus sur l'événement ou y participer, cliquez ici.

Le pitch : Most of us are familiar with the terms "social networking" and "Web 2.0". Very few companies however really understand how to integrate these trends profitably into their corporate strategy. ThinkTomorrow is THE European platform where you will meet Industry Leaders and peers from other companies who have successfully implemented Web 2.0 elements into their online recruitment campaigns or sales & marketing departments.

Ma bio : Emeric is the co-founder of affinitiz.com, one of the first French social networks as it was launched in March 2001. Affinitiz has evolved toward a provider of grey label and white label social networks for brands and media with the purpose of allowing anyone, or any business, to build its own social platform on the web.

The goal of affinitiz is to provide brands and businesses to leverage on the power of the web 2.0.

Sujet de mon intervention : Emeric will talk about how social networks and web 2.0 services can bring significant (and cost efficient) value for brands and businesses who want to increase their visibility on the web. The presentation will be illustrated with actual succesful business cases such as the social platform built by affinitiz for the French Lawyers (http://www.avocats.fr/ ).